Category Archives: coffee
Pop Up Cupping
A great little video promoting the GRAND OPENING of Dulcé Pop Up this WEDNESDAY, JUNE 6 2012 at 6PM with music from Monsters Calling Home. The pop up shop is located off the corner of Grand and 11th in the heart of Downtown LA. Dulcé Pop Up Cupping with Travis of Stumptown Coffee Roasters. This season’s varietals include Ethiopian Mordecafe, Costa Rica Montes de Oro, Colombia la Esperanza, and Colombia Hacienda el Roble. Video by Daniel Chae
Coffee Scene – Kinetic Typography
I have heard this conversation standing in line before – in those days when I thought franchise coffee was the way to go. This is Kinetic Typography of the “coffee scene” in the movie Role Models (starring Paul Rudd and Sean William Scott) by SteveReevesArtist - pinched from coffee funk.
The End of COFFEE is near?
According to a recent article by Zak Stone (Editor of ‘The Daily Good’) the days of good quality, relatively inexpensive coffee are all but over. Due to the fastidious growing requirements of the coffee plant (altitude, combination of wet & dry spells, diseases & pests) and the effects of global warming in the coffee growing regions (which also happen to be developing countries) – weather anomalies - coffee supply is down, yet coffee demand (particularly in the burgeoning new market of China) is up. Zak is predicting that we are rapidly approaching ‘peak coffee’. To read more, click here.
News Media in Australia summarises the article here.
Café Marketing in the IT Age
Let me preface this by saying that I do not – in any, way, shape, or form consider myself to be an expert in anything that follows – however as a frequenter of café everywhere, there is very little written below that I do not endorse as the way to go. I guess the only thing that goes unsaid in what follows is that (a-z) you need to have great staff who love coffee and in no way see a customer as an inconvenience.
I also do not kid myself that there are a plethora of café owners who log in to their email everyday just waiting to see what the latest news is from www.makecoffeenotwar.com is – but in case there is one, or two who are regular readers here, but are not yet regular fivesenses readers – then what follows I think is worth its weight in bandwidth.
Ashley Brian has written a great article on “Using the Internet to Market Your Café” and not only is what she has to say worth a read, but some of it – for those of the younger Gen X brand – will be surprising – for example the idea of creating a website for your café is only the third most important thing your should do – not the first, when it comes to the Internet. She writes:
